Odds of making contact with a web lead are 100× greater when the first attempt happens within 5 minutes instead of 30.
Source: Oldroyd 2007, MIT / InsideSales.com Lead Response Management Study
Verified 2026-10-02Cite this stat: Odds of making contact with a web lead are 100× greater when the first attempt happens within 5 minutes instead of 30. Source: Oldroyd 2007, MIT / InsideSales.com Lead Response Management Study (verified 2026-10-02). Compiled by Kept in Touch (keptintouch.com): https://keptintouch.com/resources/speed-to-lead-statistics#stat-speed-100x
See how Nadia answers in seconds →Odds of a lead qualifying are 21× greater when the first attempt happens at 5 minutes instead of 30.
Source: Oldroyd 2007, restated in the XANT 2014 Lead Response Report
Verified 2026-10-02Cite this stat: Odds of a lead qualifying are 21× greater when the first attempt happens at 5 minutes instead of 30. Source: Oldroyd 2007, restated in the XANT 2014 Lead Response Report (verified 2026-10-02). Compiled by Kept in Touch (keptintouch.com): https://keptintouch.com/resources/speed-to-lead-statistics#stat-speed-21x
See how Nadia qualifies every lead →Conversion rates are 8× greater in the first five minutes.
Source: InsideSales Lead Response Study 2021
Verified 2026-10-02Cite this stat: Conversion rates are 8× greater in the first five minutes. Source: InsideSales Lead Response Study 2021 (verified 2026-10-02). Compiled by Kept in Touch (keptintouch.com): https://keptintouch.com/resources/speed-to-lead-statistics#stat-speed-8x
See how Nadia converts new leads →Only 0.1% of inbound leads are actually engaged in under 5 minutes.
Source: InsideSales Lead Response Study 2021
Verified 2026-10-02Cite this stat: Only 0.1% of inbound leads are actually engaged in under 5 minutes. Source: InsideSales Lead Response Study 2021 (verified 2026-10-02). Compiled by Kept in Touch (keptintouch.com): https://keptintouch.com/resources/speed-to-lead-statistics#stat-speed-engaged
See how Nadia beats the 5-minute gap →57.1% of first call attempts occur after more than a week.
Source: InsideSales Lead Response Study 2021
Verified 2026-10-02Cite this stat: 57.1% of first call attempts occur after more than a week. Source: InsideSales Lead Response Study 2021 (verified 2026-10-02). Compiled by Kept in Touch (keptintouch.com): https://keptintouch.com/resources/speed-to-lead-statistics#stat-speed-week
See how Nadia follows up on day one →Speed to lead FAQ
How much more likely is contact when the first attempt is within five minutes?
How much more likely is a lead to qualify when the first attempt is within five minutes?
What is the conversion lift in the first five minutes?
What share of inbound leads are engaged within five minutes?
How many first call attempts happen after more than a week?
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Methodology and sources
Every figure on this page was retrieved from the primary source linked on its card and verified on 2026-10-02. Base sizes and sample periods are shown so you can judge each number.
- Oldroyd 2007 — Lead Response Management Study, James Oldroyd (MIT Sloan School of Management) and Dave Elkington (InsideSales.com), presented 16 October 2007. Base: 3 years, 6 companies, 15,000+ leads, 100,000+ call attempts. PDF.
- InsideSales.com — Lead Response Study 2021, response-time-matters. Base: 55M+ sales activities, 5.7M inbound leads, 400+ companies.
No figure appears here that could not be traced to a cited source. Figures we could not verify are left out.