Most tools call themselves "interactive" because you can click through slides or toggle a chart. ListLogic by Kept in Touch makes the seller's own pricing decision interactive: what happens to their odds if they stretch $15k higher? How much does DOM spike? What's the new supply coming? The seller sees it live — and the conversation changes.
What interactive CMA software should actually do
If the tool only makes comp reports clickable, it's not interactive CMA software — it's a clickable CMA. Here's what wins listings.
Show the trade-off, not just the comps
Sellers don't argue with their own eyes. When they see odds drop from 78% to 34% at a stretch price — live, in the appointment — the pricing conversation stops being opinion and starts being math.
Built for this home, not the city
City-wide averages hide what a buyer actually cross-shops. Interactive CMA software should build the competitive set from size, beds, baths, garage, age, area, and timeframe — then run the pricing story on that segment.
Search or upload — no lock-in
If the tool requires a specific MLS integration, you're not buying software — you're buying their data contract. True interactive CMA software should search any market or accept any CSV/TXT export.
The story travels after you leave
The interactive appointment is where the listing is won. But the print leave-behind and flipbook are what the seller shows their spouse — and what keeps you top-of-mind against the next agent.
How it works in the appointment
Two minutes of setup → an interactive pricing conversation the seller can watch and touch.
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Search or upload
Enter the address and filters, or upload any MLS CSV/TXT. ListLogic confirms column mapping with sample rows before generating.
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Review the competitive set
See the homes a buyer would genuinely cross-shop — filtered by size, beds, baths, garage, age, area, and timeframe. Not city averages.
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Run the Live Story
Interactive charts show absorption pace, inventory, buyer demand, and the recommended list price with range. Live what-if sliders show odds and DOM at every stretch price.
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Print or flipbook
One click generates the print leave-behind and listing flipbook. Same story, formatted for the seller's fridge or your binder.
Try the free demo
No account required. See the interactive price × odds × supply story in under two minutes.
Try the free demoWho interactive CMA software is for
Not every agent needs interactivity. The ones who do are winning the pricing conversation.
Turn the Zillow objection into a demo
When the seller is anchored on a portal estimate, a static CMA feels defensive. Interactive CMA software lets you show the seller their own competitive set and the odds at each price — the portal number becomes one input, not the referee.
Consistency across every appointment
Every agent on the team runs the same pricing story standard: custom comps, live odds, print leave-behind. The listing appointment stops being improv and becomes a repeatable system.
One standard, every market
Broker under two MLSs? Selling across state lines? Search builds any market nationwide, or upload each MLS export. The same interactive CMA standard everywhere.
Shared branding + seat pricing
Set brokerage colors, logo, and defaults across every seat. New agents get a 30-minute lunch-and-learn and walk into their first listing appointment with a professional interactive pricing story.
Fair questions, honest answers
What is interactive CMA software?
Interactive CMA software lets you show sellers a live pricing story instead of a static PDF. The key difference: not just comparable sales, but the trade-off between list price and sell-odds, with live inputs the seller watches change in real time. Try the free demo to see it on a real market.
How is ListLogic different from Cloud CMA or Moxi Present?
Cloud CMA and Moxi Present make excellent interactive comp reports. ListLogic makes the pricing decision interactive: live what-if sliders, custom-fit competitive sets, and the price × odds × supply story. You can use both — comps from your bundled tool, pricing story from ListLogic. See our Cloud CMA comparison and Moxi Present comparison.
Do I need a live MLS feed?
No. ListLogic works with Search on any market nationwide, or by uploading any MLS CSV/TXT export. Column mapping is confirmed with sample rows before generating. No vendor approval, no data contract, no lock-in.
Can I use this at the kitchen table?
Yes — the Live Story runs on a laptop or tablet. Sellers see their custom competitive set, the recommended price and range, and live sliders showing what happens at each stretch price. The print leave-behind and flipbook carry the same story after you leave.
What does it cost?
The sample demo is free — no account. Start a Kept in Touch trial with ListLogic to Search or Upload, set your branding and build custom presentations. ListLogic is an add-on on any Kept in Touch plan, free for the first 30 days with no card. See plans.