A static or interactive comp report answers "what did similar homes sell for?" It doesn't answer "what happens to this seller's odds if we push $20k higher?" ListLogic makes that trade-off visible live, in the appointment — so overpricing gets discussed while you're still in the room.
ListLogic vs Cloud CMA: honest comparison
Cloud CMA is a solid report tool, and in some MLS systems it's bundled free. The difference shows up in the pricing conversation, the no-lock-in data path, and the seller-facing story.
| What matters at the listing appointment | ListLogic | Cloud CMA |
|---|---|---|
| Pricing-decision layer (price × odds × supply) | Core product — the whole story is the trade-off | Report-first; odds/supply trade-off isn't the product |
| Works with any MLS | Yes — Search nationwide or upload any MLS CSV/TXT | Yes — bundled through your MLS |
| No MLS bundle lock-in | Yes — you pay Kept in Touch directly, keep your MLS | Often bundled — if you leave the MLS, the tool goes with it |
| Seller leave-behind | Print + flipbook from the same interactive story | Interactive report available |
| Soft-market / overpricing messaging | Built-in — the wedge IS the pitch | Neutral report; the objection handling is on you |
| Pricing | Free demo; an add-on to any Kept in Touch plan, 30 days free | About $49/mo standalone; often bundled via MLS, so varies |
Cloud CMA pricing, honestly
Cloud CMA is often bundled into your MLS subscription or sold as a per-agent add-on, so what you actually pay varies by your board and MLS contract. Third-party pricing reviews put standalone Cloud CMA at about $49/month. ListLogic keeps pricing flat and transparent.
| Cost | Cloud CMA | ListLogic |
|---|---|---|
| How you pay | About $49/mo standalone; often bundled via MLS, so varies by market/contract | Free demo, then an add-on to any Kept in Touch plan, 30 days free |
| Trial / demo | Depends on your MLS bundle | Free interactive demo, no card |
| Team / brokerage | Varies | Per seat on a Kept in Touch plan, shared branding |
| Any-MLS data path | Bundled through your MLS | Search any market or upload any MLS export — no lock-in |
Compare on the Kept in Touch Plans page — no per-MLS contract hunting.
Comparison checked 2026-10-01. Cloud CMA standalone: about $49/month, per third-party pricing reviews (theclose.com estimates $49; realanalytica.com says "approximately $49 per month"). Bundled MLS pricing varies by board and contract.
Why agents switch for the pricing story
Not because reports are ugly. Because the pricing conversation is where listings are won and lost — and the weekly market link keeps you the expert after the sign goes up, with a living seller link that tracks the market weekly until it sells.
"Zillow says $X"
A comp PDF doesn't rebut a portal number. ListLogic gives the seller an interactive, personalized story: here's your competitive set, here's your odds at each price, here's the new supply coming. The trade-off replaces the argument.
Rising inventory, stale listings
When months of supply climbs, pricing errors get expensive. ListLogic surfaces price cuts and DOM pressure from your own market data — so you bring the problem, not the problem arriving after a 30-day stale listing.
One tool for every market
Broker under two MLSs? Selling a condo in one city and a ranch in another? Search builds any market nationwide, or upload each MLS export. Same presentation standard everywhere.
Consistency across agents
Shared branding, seat pricing, and a 30-minute lunch-and-learn. Listing appointments stop being improv — they become a repeatable pricing conversation.
How it works with your MLS — no live feed required
Our data path is Search + any-MLS upload. That's the point: no integration queue, no vendor contract, no waiting on your MLS to approve anything.
Nationwide market builder
Enter the address, set price/beds/baths/sqft filters, optionally draw a map boundary. ListLogic builds the competitive set and market cut for that home — no file needed.
Any MLS CSV / TXT
Export comps from Matrix, RESO-style files, or everyday headers (Beds, Sq Ft, MLS #, Close Price). ListLogic maps columns and shows you the mapping with sample rows before generating. You stay in control.
FAQ
Is ListLogic a Cloud CMA alternative?
For the pricing conversation, yes. Cloud CMA is bundled into many MLS systems and makes interactive reports. ListLogic goes one layer deeper: custom-fit competitive set plus interactive price × odds × supply, so the trade-off is visible in the appointment. If you're on a bundled MLS, keep it for comps — use ListLogic to win the pricing conversation.
Do I need a live MLS feed?
No. ListLogic works with any MLS — search a market or upload your export. No integration, no vendor approval, no waiting.
What does the seller actually see?
An interactive pricing story: their home's competitive set, the odds of selling at each price point, and the supply pressure from homes a buyer would cross-shop — plus a print and flipbook leave-behind of the same story.
Does ListLogic replace my CMA judgment?
No. You still choose the comps, the condition call, and the final recommendation. ListLogic organizes the market so the trade-offs are visible and presentation-ready.
What does it cost?
The sample demo is free. Unlock custom presentations with the ListLogic add-on on any Kept in Touch plan, free for the first 30 days. Every plan and price is on the Plans page.