Every brokerage has its own lead email address, shown under Settings, Lead sources. Forward lead emails from Zillow, Realtor.com, Homes.com, your website or anywhere else to it, and each one becomes a person in the CRM, routed by your rules. Nadia reads formats no rule knows. Each agent also has their own version of the address, so a lead they paid for goes straight to them.
Copy your address
Open Settings, then Lead sources, and copy the lead email address.
Point each portal at it
In each portal’s settings, add the address as a lead email recipient, or set a forwarding rule in your email.
Confirm Gmail forwarding
If you forward from Gmail, Gmail sends a confirmation email to the new address. Its link shows in Settings for you to press.
Send a test
Send a test lead from the portal and check it appears on People.
Questions
A lead didn’t show up. What now?
Check the forwarding rule, then open Help & feedback and send it to us with the portal name and the time; we can see what arrived.