Most sellers get a folder of marketing slick — your logo, your old listings, a table of comps. ListLogic by Kept in Touch's flipbook carries their actual pricing decision: what a buyer cross-shops, the odds at every list price, and the supply pushing back. It's the object a seller keeps, because it's about their house.
What a seller leave-behind should actually do
A leave-behind only matters if it survives the seven days after your appointment — when the seller is talking to two other agents.
-
Recap the pricing decision, not the tool
The seller left the appointment with a price range. The flipbook shows why — the cross-shop set and the odds curve, not a list of comps they have to interpret.
-
Show the trade-off at every price point
Price × odds × supply on one page: what happens to the odds of a sale if they stretch. The argument you made in the kitchen, replayable.
-
Stay readable on phone and binder
The live link works in the appointment on your screen. The flipbook pages turn on their phone after. The print PDF holds up in a stack of competing agents' folders.
-
Carry your branding, not a vendor's
Set your name, brokerage, and colors once. Every flipbook, print, and interactive story carries it.
-
Hold up when the seller shows it to the other agent
If a competing agent made a higher, sunnier claim, the flipbook is the counter: supply pressure and odds, not opinion.
Try the free demo
No account required. Walk the live pricing story, then view the print and flipbook outputs.
Try the free demoHow to create a listing flipbook in about two minutes
From Search or MLS upload to a branded leave-behind, without touching a template tool.
-
Search the market or upload your MLS export
Enter the address with filters, or drop in a Matrix, Flexmls, Bright, or RESO-style CSV/TXT. Both build the same competitive set.
-
Confirm the competitive set
Review the homes a buyer would honestly cross-shop — custom-fit to the subject, custom-fit by you.
-
Generate the pricing story
One click produces the live interactive presentation, the print PDF, and the flipbook — the same story, in every format.
-
Walk it live, then leave the flipbook
Present the interactive story in the appointment. Text or email the link, and leave the printed flipbook on the counter.
The month supply climbs, the leave-behind argues for you
When inventory is rising, sellers anchor on a neighbor's aspirational list price. A flipbook built on price × odds × supply keeps the honest case in front of them while they're deciding between agents.
Generic flipbook tool vs. a ListLogic listing flipbook
The format is the same. What the flipbook contains is the difference.
| What changes | Generic flipbook maker | ListLogic listing flipbook |
|---|---|---|
| What's inside | A static PDF you uploaded — usually a marketing brochure | Live-generated pricing story for that listing |
| Pricing evidence | Whatever comps you pasted in | Custom-fit competitive set with price × odds |
| Market pressure | Not modeled | Live supply, cuts, and days-on-market context |
| Time to produce | Export a PDF, upload, format | About two minutes total |
| Where it shows up | One format — the flipbook | Interactive link + print PDF + flipbook, one generation |
| Works with | Any static file | Nationwide Search or any MLS export |
Listing flipbook FAQ
Straight answers on the leave-behind surface.
What is a listing flipbook?
A listing flipbook is a page-turn digital version of a listing presentation the seller can flip through after the appointment. In ListLogic, the flipbook is generated from the pricing story itself — the competitive set, price × odds × supply, and supply pressure — so the leave-behind is the seller's actual market, not a generic agent brochure.
Can I also print the flipbook as a PDF?
Yes. The same story renders three ways: a live interactive link, a print-ready page-structured format, and the flipbook for the seller to page through after. One generation, three surfaces.
What goes into the seller leave-behind?
The pricing decision: the homes a buyer would cross-shop, odds at different list prices, days-on-market and supply pressure, and the market context behind the recommendation — branded to you.
Is this the same as a digital real-estate property brochure?
No. Generic flipbook tools turn a static PDF into a page-turn file. ListLogic generates the pricing story first — live market, custom-fit comps, price × odds × supply — then gives you the flipbook as an output.
What does it cost?
The sample demo is free — no account required. Start a Kept in Touch trial with ListLogic to Search or Upload, set your branding and build custom presentations. ListLogic is an add-on on any Kept in Touch plan, free for the first 30 days with no card. See plans.